What Is BIG3?
BIG3 is a professional 3-on-3 basketball league that was founded in 2017 by Ice Cube and Jeff Kwatinetz. The league features 8 teams that are made up of former NBA players and other professional athletes. Each team plays a 10-game regular season schedule, followed by a single-elimination playoff tournament. The BIG3 season culminates with the championship game, which takes place at the end of the season.
Who Owns BIG3?
BIG3 is owned by Ice Cube, Jeff Kwatinetz and a group of investors, including actor and comedian Kevin Hart and music mogul JAY-Z. Ice Cube and Jeff Kwatinetz are the majority owners, while a group of investors own a minority stake in the league.
Ice Cube’s Involvement with BIG3
Ice Cube is a rapper, actor and businessman who is best known for his work with the rap group N.W.A. and his solo career. He is a co-founder of BIG3 and serves as the league’s co-founder and commissioner. Ice Cube is involved in all aspects of the league, from player recruitment and team selection to game operations and marketing. He is also heavily involved in the league’s off-court activities, such as charity events and business partnerships.
Jeff Kwatinetz’s Involvement with BIG3
Jeff Kwatinetz is an entertainment executive and the founder of the talent management firm The Firm. He is a co-founder of BIG3 and serves as the league’s co-founder and CEO. Kwatinetz is responsible for the league’s business operations, including sponsorship deals, marketing and media relations. He is also involved in the league’s off-court activities, such as charity events and business partnerships.
Kevin Hart’s Involvement with BIG3
Kevin Hart is an actor and comedian who is best known for his stand-up comedy and his roles in films such as Get Hard and Ride Along. He is an investor in BIG3 and serves as the league’s co-owner. Hart is involved in the league’s off-court activities, such as charity events and business partnerships.
JAY-Z’s Involvement with BIG3
JAY-Z is a music mogul and entrepreneur who is best known for his rap music and his business ventures. He is an investor in BIG3 and serves as the league’s co-owner. JAY-Z is involved in the league’s off-court activities, such as charity events and business partnerships.
How BIG3 Is Structured
BIG3 is structured as a single-entity business, which means that Ice Cube, Jeff Kwatinetz and the other investors are the sole owners of the league. This structure allows the owners to control the league’s operations and to make decisions that are in the best interests of the league and its players.
BIG3’s Investment Partners
BIG3 has partnered with a number of investors, including actor and comedian Kevin Hart and music mogul JAY-Z. The league has also partnered with a number of technology and media companies, including Turner Sports, Twitter and Facebook. These partnerships have allowed BIG3 to expand its reach and to gain exposure for its product.
BIG3’s Revenue Streams
BIG3 generates its revenue from a variety of sources, including ticket sales, sponsorship deals, merchandise sales and broadcast rights. The league also generates revenue from its partnerships with technology and media companies.
BIG3’s Impact on the Basketball Community
BIG3 has had a positive impact on the basketball community by providing a platform for former NBA players to showcase their skills and to continue their careers. The league has also provided opportunities for up-and-coming players to make a name for themselves. The league has also helped to promote the game of basketball by creating a high-profile event that draws in fans from around the world.
Conclusion
BIG3 is a professional 3-on-3 basketball league that was founded in 2017 by Ice Cube and Jeff Kwatinetz. The league is owned by Ice Cube, Jeff Kwatinetz and a group of investors, including actor and comedian Kevin Hart and music mogul JAY-Z. The league has had a positive impact on the basketball community by providing a platform for former NBA players to showcase their skills and to continue their careers. BIG3 has also helped to promote the game of basketball by creating a high-profile event that draws in fans from around the world.